Business: Curating Fashion

The past couple of months have been transitional, in that my biz partner, Janet, and I have been working on our mission in starting a mobile business.

To give you guys some background, I’m a NYC fashion college alum where I studied fashion marketing. Before going to college, I met Janet at my job at a high-end boutique, where we eventually became managers/buyers. While working together in 2008 we formed a bond over the love for fashion and deciphering cool from not- regardless of the name on the tag. One thing we both have in common is finding beauty in things that not everyone can immediately see. We both like to express our personalities via our clothing and I hope our business reflects that. (Side note: having a partner in business only works if you agree on the kind of reputation and brand image you want) 

Photo by Libby Kaminski  

Photo by Libby Kaminski  

So what took us 11 years to finally go into business together? For years we would send each other real estate listings for a possible brick + mortar location and for some reason it never worked out. Our dream of opening a brick and mortar store transitioned into a collection on wheels when we realized reaching consumers in locations as curated as our clothing would better suite our brand and mission.

Lolita Vintage is a hand picked, curated collection of clothing and accessories made in the 70s up until last year and is somehow a cohesive assortment that caters to women of all ages. Included in our inventory are hand sewn organza T-shirt’s, up-cycled tees, and biker shorts (exclusive to LV). 

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Do we want to be vintage forever? I think the idea right now is to penetrate a market, gain a reputation and grow from there. When we do eventually open a store we will have a vintage section to stay true to how we got to where we are. Also- vintage is a challenging game of knowledge and having an eye for detail and if this experience has taught me anything it’s exactly that. 

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Coming off our first popup we feel validated that we brought life to what was just an idea a month ago. Our plan for the immediate future is to take part in as many events as possible and grow our little business into a long lasting one. 

Photos by John Gilfillan  

Photos by John Gilfillan